Other popular fan accounts encouraged near-constant social media engagement, posting under series-related hashtags across Twitter, TikTok and Instagram. One fan named Holly, 18, told Rolling Stone she had seen Shadow and Bone all the way through about 60 times. Other fans hosted virtual watch parties on social media, including the r/ShadowandBone subreddit, while others kept the series on in the background as a way to increase views. Following the premiere, some fans reportedly watched the entire series (including Season 1) several times a week in an effort to keep Shadow and Bone in Netflix's top-ten list of shows. Shadow and Bone released its eight-episode second season on Netflix in March. RELATED: Shadow and Bone Season 2 Reveals Ben Barnes' Monstrous Return as the Darkling
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